MarketZoo is a digital marketing solution launched by VNU for the market. VNU (Verenigde Nederlandse Uitgeversbedrijven) was the largest media publishing, consulting and exhibition company in Europe in the early years. It has established a number of service companies (including BASES, Spectra, Claritas, and HCI). A well-known European consulting firm, after the acquisition of AC Nielsen in 2001, the company's business was split in 2007 and was split by 6 private equity mergers and acquisitions, including Carlyle, to become 6 independent operating companies.
After 12 years, VNU has returned to the field of marketing. With a variety of marketing tools such as Oracle Eloqua, it has launched a series of digital marketing solutions to provide customers with a revolutionary digital marketing experience.
Digital marketing focusing on vertical markets